Discussion: Why Is the Fashion Industry So Infatuated With Rita Ora

Over the last two years Rita Ora has been steadily climbing her way to the top of all the fashion endoresement deals. Hmm where shall we start!? She designed a capsule collection for Adidas Originals, she has been campaigning for Rimmel London and walking the DKNY show and the Moschino show in February. Snagging fall campaigns for both DKNY and Roberto Cavalli. Now its time to ask why???

Why exactly is Rita Ora every designer and editor's obsession? Well, Rita Ora’s has over 2.5 million followers on Instagram and over 3.73 million on Twitter. This likely plays a big roll in her current popularity among brands and publications. When Glamour magazine featured a photo diary from Ora in its August issue, they gained over 2,000 followers in less than 12 hours thanks to Rita’s participation.

Rita's unique sense of style is also what helps to set her apart and how she draws in so many admirers, both fans and brands. Hopefully she is also able to move products. Let's wait and see!

So guys, how much do you like Rita Ora?