Blogging101: How Do Fashion Retailers Work With Bloggers?

I was present at the Launch of the @coolcat_official blogger collection created by #bloggers. Coolcat is the authority on fashion & the go-to retailer for the latest trends, must-have styles & the hottest deals in the Benelux, Europe. It's amazing to see more collaborations between fashion retailers and fashion bloggers are taking off. Having a blog takes lots of work, time and dedication and sometimes we bloggers ask ourselves “Umm, why am I doing this?” This is why. Because hard work pays off and cool sh*t like this happens.