Alicia Keys answered some questions about her relationship with Reebok:
Q: Why did you choose to collaborate with Reebok?
A: Working with Reebok felt like a natural fit for me, I’ve been a fan of the brand ever since I can remember. My 5411s – that was what we called the Freestyle because they were $54.11 including tax in NYC – were practically glued to my feet in my pre-teens and teens. I loved rocking a hi-top! It’s one of those brands that have endured the test of time and it feels like a really natural fit. I'm excited to bring Reebok to the future!
Q: What is your role in the partnership?
A: I collaborated on my very own limited collection! I started with the design team
looking back through the archive and eventually landed on my favorite Classics’
silhouettes: the Freestyle Hi and Classic Nylon AND I fell in love with the Double
Bubble! It was like having blank canvasses! I then had a lot of fun with colors and
fabrics, and creating sneakers that I love to wear and I’m super excited to share!
Q: Where did you get your design inspiration for the collection?
A: My style is eclectic and I wanted to make sure I put my own twist on the sneakers.
For me, inspiration comes from everywhere; the streets of New York, the music I listen to, Fashion, my friends, the world around me. It’s about creating something that’s notonly wearable but is cool and makes you feel confident and at your best! I definitely went for street, style and stage—three important things to me.
Why do they all start a shoeline
ReplyDeleteGood for Keys!
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