Shop Online: Married To The Mob - My Girls Crew neck

Atlanta rapper Diamond is the newest face of Married To The Mob. Last week, the female MC flew to New York City for a fierce photo shoot to model for the new Married To The Mob campaign thats called My Girls Crew neck (available in four colors). Get more information about the brand and more pictures of the campagin after the jump:

Married to the Mob was conceptualized on a hot sticky New York City day in summer 2004. Sitting on her stoop on Spring Street and working on her second to-go Margarita, it dawned on label founder Leah that while there were tons of great street brands for guys, there was virtually no version out there for females. Thus the concept for MOB was born: A streetwear label designed for women and by women.

Growing up in a city like New York, you're only as good as the crew that you run with and the name of the label is Leah's tribute to the ""Most Official Bitches,"" who through the ups and downs and highs and lows never failed to have her back. Design inspiration for the label is literally up from the streets of New York and its clubs, secret hang-out spots and smoke-filled parties, making MOB equal parts chic, smart-mouthed, and definitely not-to-be-messed with. No doubt it's all New York attitude, but in the three years since it was founded, the MOB label has found female fans all over the globe who can identify with its street smarts.

Love MOB, hate it, stalk its every move, it inspires opinions because more than just a clothing label, it's a lifestyle that speaks to style-confident females everywhere. Whether a MOB tee, string bikini, blog or photo shoot, everything has the MOB crew's attitude, charm and appeal stamped all over it.

Shop it online here.