 |
Beyonce and Rihanna are really on their grind! Bey is working with Pepsi again (Superbowl & Early 2000) to create an Andy Warhole-like piece of pop art featuring an extra blond/yellow do, hot pink lips, blue eyeshadow and a fun making faces. She signed a $50 million dollar deal where she helps design advertisements, projects and receives tour sponsorships from the brand.
|
Mauro Porcini, Chief Design Officer at PepsiCo,
said,
"Beyoncé and Pepsi truly achieved the 'Pepsi Effect' with this
collaboration. It was a joy to discover Beyoncé’s current passion for Pop Art,
and together make it come alive in a very contemporary way."
Are we liking the campaign?
Mauro Porcini, Chief Design Officer at PepsiCo, said,
"Beyoncé and Pepsi truly achieved the 'Pepsi Effect' with this
collaboration. It was a joy to discover Beyoncé’s current passion for Pop Art,
and together make it come alive in a very contemporary way." 
No comments:
Post a Comment