The Vice President of Global Marketing at Coty Beauty, Marsha Brooks revealed that the fragrance is about female empowerment and finding the inner strength that makes women so beautiful. There is no doubt that this message is an initiative of Beyonce herself, she is all about empowering!
The scent has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet, middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac, and is rounded out with Autumn Woods Accord, Cashmere Musk and Vetiver Extract.
Let's see if ‘RISE’ will do better than her past fragrances "Pulse" and "Heat"!
Beyonce is eager in getting that money!
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