Accessorize: Will.i.am Launches IPhone Accessories

Will.i.am is launching new iPhone accessories to turn your smartphone into a genius phone. He decided to jump into the technology world with the launch of a range of accessories designed specifically for the iPhone. The accessories will be launched and sold exclusively through the Selfridges shop chain in the UK.

The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’

 foto.sosho accessory that will turn your Phone 4 or 4S into a high-end, fashion-concious camera.

The new devices will compete with software-based solutions such as Instagram as well as other camera accessories that add lenses to the iPhone. The new device, however, “fits over your iPhone unit so you only need to carry one device”. A total of four models will include standard, fish-eye, wide and zoom lenses, with contemporary and vintage models for iPhone 4 and 5 respectively called C.4 and V.4 and C.5 and V.5.

Another product called the I.AM+ vintage look camera for iPhone 4/4S has interchangeable lenses, a slide-out keyboard, built-in flash and allows you take photos just like a camera. Photo editing, filters and sharing are all built in.

















The i.am+ C.4 unit “Modern Look” will sell for £199, while the white V.4 model with gold trim and a “Vintage Look” will sell for £299.